Inspiring Technology
The all-new Lexus exhibit at NAIAS enables visitors to experience key Lexus technology firsthand. The engaging display incorporates interactive simulations of some of Lexus' many safety innovations.

"It's one thing to talk about advanced safety technology. It's quite another to actually experience it," said Lexus Vice President of Marketing Mike Wells. "That's why enthusiasts go to auto shows: to move beyond what they've seen and read in print and on websites and become fully engaged in the latest innovations. Our new exhibit feeds that need."

For example, the Adaptive Front lighting System (AFS) display simulates the operation of these headlights. The left beam can rotate from 0 to 15 degrees in a left turn while the right beam remains in the center position. The right beam can rotate form 0 to 5 degrees in a right turn while the left beam remains in a center position. As a result, the driver can see deeper into the curve, as simulated by the auto show display.

AFS also incorporates a self-leveling feature that levels the lights depending on road conditions. And an AFS on/off switch allows the driver to disengage the system at any time. It's currently available on the Lexus RX 330 luxury utility vehicle and LS 430 premium luxury sedan.

The heart of the Intuitive Parking Assist simulation is an actual car bumper fitted with ultrasonic sensors. As you approach the bumper, a pictograph appears on a plasma screen, rendering your location relative to the bumper - just as it would in miniature within the vehicle's instrument panel. The actual system also sounds a tone that emits from the front speakers if the obstacle is in front of the vehicle or from the rear speakers if the obstacle is behind.

The third technology display demonstrates how the Rear Backup Camera employs the real-time video camera fitted in optionally equipped versions of the LS 430 and all three of Lexus' sport utility vehicles: RX 330, GX 470 and LX 470. The rear back-up camera is mounted near the top of the license plate surround and automatically projects an image of what the camera lens can detect behind the vehicle onto the navigation screen when the vehicle is in the reverse gear.

The restyled LS adds several new and advanced features such as a six-speed automatic transmission, Adaptive Front lighting System, and driver and passenger knee airbags as standard equipment. New luxury amenities as well as a moonroof and power rear sunshade are also standard for 2004.

 A boldly restyled front and rear fascia give the LS 430 a more aggressive, substantial appearance. Five new exterior colors include a new silver called Mercury Metallic that benefits from a special multi-step paint process. Newly exposed dual exhaust tailpipes hint at the sharpened all-around performance.

"The 2004 LS 430 advances the state of the luxury car art," said Denny Clements, Lexus group vice president and general manager. "We've managed to increase luxury, performance and safety without increasing cost or fuel consumption."

A new six-speed sequential shift automatic transmission replaces the five-speed unit for 2004, enhancing both performance and shifting smoothness. Revised gear ratios that take advantage of the additional gear contribute to improved acceleration and lower cruising noise levels, without sacrificing fuel economy.

The new transmission backs the LS 430s powerful 4.3-liter V8 engine, providing acceleration from 0-60 mph in 5.9 seconds, compared to 6.3 seconds for the 2003 model. The sequential-shift feature allows manual shifting for greater response and driver control. Fuel consumption is unaffected, with 18 mpg in the city and 25 mpg on the highway.

New monotube shock absorbers contribute to fluid cornering responses and provide an even smoother ride. The standard 17-inch wheels have been redesigned, and the available sport suspension features 18-inch wheels for the first time, with 245/45R18 low-profile tires for sharper handling and better road feel. All LS 430s benefit from improvements in the steering gear and brake system.

Advanced safety technology is an important part of the long list of improvements in the 2004 LS 430. A new optional Pre-Collision System (PCS - available January 2004) can help reduce injury and damage from frontal collisions. The LS also gains knee airbags for the driver and front passenger and larger front seat-mounted side airbags - both as standard equipment.

Also standard is an Adaptive Front lighting System (AFS), which helps illuminate a turn or curve as the driver steers into it, as well as a new Tire Pressure Monitor (TPM), which can detect if a tire is significantly under-inflated and alert the driver with an indicator light on the instrument panel (available January 2004).

A new rear backup camera is available with the extensively improved optional Lexus Navigation System that now integrates Bluetooth® wireless technology. When combined with a Bluetooth® equipped phone, this global wireless technology allows the driver to transfer personal phone books to the navigation system and make hands-free phone calls through the navigation system's touch-screen control panel.

The Lexus LS sedans have a tradition of infusing luxury with value, and for 2004 the LS 430 improves on that tradition by making the power moonroof, power rear sunshade and new rear seat vanity mirrors standard.

The available SmartAccess is a convenient new feature that allows the driver to unlock and start the car simply by touching the door handle (with key fob in pocket or purse) and then turning the ignition switch. The trunk can also be operated without touching the key fob.

XM Satellite Radio is also a new option, providing the LS 430 owner with CD-quality sound and a wide selection of music and news/talk stations coast-to-coast. The subscription service, offered at an additional cost, features 50 music stations and 50 news/talk radio stations.

The LS 430s acclaimed Mark Levinson premium audio system is also enhanced for 2004. Position Optimized Sound allows the audio balance to be tuned individually for the driver, front passenger, or rear passengers at the push of a button. The rear speakers have been repositioned to improve sound quality.

New options for 2004 further enhance the luxury and convenience of the LS 430. Rear climate control seats are available with the Ultra Luxury package, which includes front climate control seats and numerous other luxury touches. The available rear air conditioner now features an optical deodorizer in addition to the particle filter.

Capping the interior changes are a new Antique Walnut Wood trim finish choice, as well as three new leather interior colors - Cashmere, Ash and Saddle.

The introduction of the latest Lexus flagship sedan follows the report that the LS 430 was the most problem-free vehicle by J.D. Power and Associates' 2003 Initial Quality Study for the seventh consecutive year. Just as significant, Lexus' premium luxury sedan was reported to be the most problem-free car after three years of ownership for the ninth consecutive year.

Lexus once again dominated the 2005 J.D. Power and Associates Vehicle Dependability Study (VDS) nameplate rankings, which tracks the number and type of problems owners have with their three-year-old vehicles. Lexus was the top nameplate for the 11th consecutive year and improved 14 percent compared to 2004.

The Lexus LS 430 premium luxury sedan was the top-performing model in the industry for the 11th consecutive year with the fewest problems per 100 vehicles (PP100) of any car in the study. With a score of 90 PP100, the LS 430 was also the first model in VDS history to receive fewer than 100 PP100. The Lexus LX 470 premium luxury utility vehicle had the fewest PP100 of any truck/SUV in the study. In the entry luxury SUV category, the RX 300 luxury utility vehicle was the top-performing model in its segment.

"The results speak well to our commitment to the customers' ownership experience," said Bob Carter, Lexus Division group vice president and general manager. "Lexus owners know that we continue to strive for perfection in the quality and dependability of our vehicles, much like we do in exceeding their customer satisfaction expectations."

The VDS study finds long-term durability continues to be an important consumer factor. The number of problems an owner experiences affects their repurchase intent, vehicle recommendation, and impacts their vehicle’s retained value.